This infographic, posted by Mashable takes a look at the role of social media as it applies to the C-suite. In particular, the infographic incorporates the future of social engagement, some of the benefits of social media marketing, some tips on how CEOs can use specific platforms and a look at how the new generation of CEOs are using social media to their advantage.
In their 2012 “CEO, Social Media and Leadership” Survey, Brandfog identified that “A large majority of the respondents believe that CEOs can use social media channels to improve engagement with multiple stakeholders across their organizations.” With 66.3% of those who answered the survey pinpointing “investors” as a potential audience.
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It is now more evident than ever that social media is here to stay and not just a passing fad – over 62% of Australian people have a presence on social media (See also: How Australian People and Businesses are Using Social Media). Many Australian businesses are also already utilising social media platforms to engage with stakeholders in a two-way conversation where the company can both inform their stakeholders and gain valuable insights by listening to them.
Sticki Digital Media is a communications agency that specialise in social media. To talk to us about how social media can enhance your business-to-stakeholder communications, feel free to get in touch here.